The IKEA concept is one of the most studied business cases of the century. It was born in 1965, when the largest IKEA store was opened in Stockholm. Nobody was expecting hundreds of people waiting to get into the store, so the managers decided to allow people to enter the warehouse and help themselves. That was the origin of IKEA's low prices: purchasing as inexpensively as possible and flat-packing furniture for customers to put together themselves.

Els meus pares van anar a Estocolm de viatge de noces.
Era el 1965

crec que no hi ha res més a dir